WHAT -HAPPEN- MALAYSIA AIRLINES

Malaysia Airlines

Founded 1 May 1946; 68 years ago (as Malayan Airways)
Commenced operations 1 October 1972; 42 years ago
Hubs
Kuala Lumpur International Airport
Kota Kinabalu International Airport
Secondary hubs Kuching International Airport
Frequent-flyer program
Enrich
Airport lounge Golden Lounge

Alliance Oneworld

The company's headquarters are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor, Greater Kuala Lumpur. In August 2014, the Malaysian government's sovereign wealth fund Khazanah Nasional—which then owned 69.37% of the airline—announced its intention to purchase remaining ownership from minority shareholders and de-list the airline from Malaysia's stock exchange, thereby renationalising the airlinE
Malaysia Airlines owns two subsidiary airlines: Firefly and MASwings. The airline focuses on tertiary cities. MASwings focuses on inter-Borneo flights. Malaysia Airlines has a freighter fleet operated by MASkargo, which manages freighter flights and aircraft cargo-hold capacity for all Malaysia Airlines' passenger flights. Malaysia Airlines also provides aircraft maintenance, repair and overhaul (MRO), and aircraft handling services to other companies.
Despite numerous awards from aviation industry, such as the five-star rating from Skytrax (2005-7, 2009, 2012–13; one of just seven airlines in the world with this rating in 2013) and recognition from the World Travel Awards as the leading airline in and to Asia (2010–11, 2013), the airline struggled to cut costs to compete with new, low-cost carriers in the region since the early 2000s.In 2013, the airline initiated a turnaround plan after large losses beginning in 2011 and cut routes to prominent, but unprofitable, long-haul destinations, such as the Americas (Los Angeles and Buenos Aires) and South Africa. Malaysia Airlines also began an internal restructuring and intended to sell units such as engineering and pilot training.

In 2014, Malaysia Airlines lost two aircraft—Flight 370 and Flight 17—in 131 days with a combined 537 passengers, exacerbating the airline's financial troubles and leading to the renationalisation of the airline. Prior to 2014, MAS had one of the world's best safety records—just two fatal accidents in 68 years of operation,including the hijacking in 1977 of Flight 653 that resulted in 100 casualties.

2014 aircraft losses(BIG TRADGEGY)

In 2014, Malaysia Airlines lost two Boeing 777 aircraft within 131 days, with a total of 537 passengers and crew lost. Flight 370 disappeared in an unknown location (most likely in the Southern Indian Ocean) on 8 March with 239 persons aboard, leaving little evidence behind; no debris from the plane has been found. Flight 17 crashed near Donetsk in eastern Ukraine on 17 July with 298 passengers and crew, after it was believed to have been hit with a surface-to-air missile.

Malaysia Airlines was struggling to cut costs to compete with a wave of new, low-cost carriers in the region when Flight 370 vanished on 8 March 2014 without a distress signal. Malaysia Airlines lost RM443.4 million (US$137.4 million) in the first quarter of 2014 The second quarter—the first in the aftermath of Flight 370's disappearance—saw a loss of RM307.04 million (US$97.6 million), which represented a 75% increase over losses from the second-quarter of 2013. Malaysian Airlines has not made a profit since 2010.In the previous three years, Malaysia Airlines had booked losses of: RM1.17 billion (US$356 million) in 2013, RM433 million in 2012, and RM2.5 billion in 2011.Industry analysts expect Malaysia Airlines to lose further market share and face a challenging environment to stand out from competitors while addressing their financial plight.The company's stock, down as much as 20% following the disappearance of Flight 370, had fallen 80% over the previous five years, which contrasts with a rise in the Malaysian stock market of about 80% over the same period.

A month after the disappearance, Malaysia Airlines' chief executive Ahmad Jauhari Yahya acknowledged that ticket sales had declined but failed to provide specific details. This may partially result from the suspension of the airline's advertisement campaigns following the disappearance. In China, where the majority of passengers were from, bookings on Malaysia Airlines were down 60% in March. Mr. Ahmad stated in an interview with the Wall Street Journal that the airline's "primary focus...is that we do take care of the families in terms of their emotional needs and also their financial needs. It is important that we provide answers for them. It is important that the world has answers, as well." In further remarks, Mr. Ahmad said he wasn't sure when the airline could start repairing its image, but that the airline was adequately insured to cover the financial loss stemming from Flight 370's disappearance. In August, the airline warned of poor second-half earnings, citing a 33% decline in average weekly bookings following the loss of Flight 17. Media reported that some flights were largely empty and that the airline had slashed prices well below competitors on several important routes.

Following the loss of Flight 17, there was a spike in resignations from flight crew. In a statement regarding the issue, Malaysia Airlines stated, "Following the MH17 incident, there was a spike in crew resignations, but the number [by late August had] decreased to routinely expected levels. Many cited family pressure as the reason for their resignation due to the MH17 and MH370 tragedies." While there have been claims that as many as 500 cabin crew have resigned,Malaysia Airlines has stated that only 186 cabin crew had resigned between January and July 2014, which is less than 5% and below industry norms.
GOOD NEWS FOR "PASSANGERS"
E-Cigarettes to Be Confined to Carry-On Baggage

 Passengers flying with Malaysia Airlines will now be required to carry their Electronic cigarettes (e-cigarettes) in their carry-on baggage. This however does not alter the no-smoking rule in the cabin.

Following recent fire incidents involving e-cigarettes, the Federal Aviation Administration (FAA) issued a safety alert recommending all airline operators to ensure e-cigarettes (also called personal vaporizers or electronic nicotine delivery) be carried by passengers exclusively in the cabin of the aircraft and not in checked baggage.

Carriage of e-cigarettes in the passenger cabin addresses this safety risk by ensuring that if an incident does occur, it can be immediately identified and mitigated

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