What is a Niche?
A niche is a specific sub-section of a market, which itself is a sub-section of an industry. Let’s continue with the gaming analogy, shall we? The industry as a whole is gaming, but gaming is very, very broad. You have video games, you have tabletop games, you have board games, you have casino games and card games, and more.
Drill down within the broad gaming category and you have video games, and within that category you have different types of games. You have PC games and console games and mobile games. Within those categories, you have genres, like racing games or adventure games or RPGs. Then within, say, racing games, you have different types of those. Realistic racing games, F1 games, open world racing games, off-road racing, and on and on. You even have oddballs like the Twisted Metal series with vehicular arena combat, or Rocket League with competitive car-based soccer.
A niche, then, would be something like “off-road dirt bike racing games.” It’s narrow, but it’s still broad enough to have appeal to a wide selection of users who are into that kind of game.
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